Managing New Product Definition in Highly Dynamic Environments
نویسندگان
چکیده
منابع مشابه
Managing Automotive Product Development
The new product development (NPD) is the process by which a new product idea is conceived, investigated, taken through the design process, manufactured, marketed and serviced. In Automotive Engineering these related to the product realization process (PRP) which consists of five phases: "Plan and Define Program", "Product Design and Development", "Process Design and...
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ژورنال
عنوان ژورنال: Management Science
سال: 1998
ISSN: 0025-1909,1526-5501
DOI: 10.1287/mnsc.44.11.s50